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Research papers

The use of the Internet for opinion polls

The paper examines current and future Internet usage in Europe. It discusses how the Internet is beginning to be used for data collection in market research and its benefits over other methods. More specifically it shows the results of Internet...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Pete Comley
September 1, 1997
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Citation

Comley, P. (1997a, September 01). The use of the Internet for opinion polls. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-the-internet-for-opinion-polls


Research papers

Internet surveys

The paper describes the results of one of the first commercial surveys to be conducted in the United Kingdom over the Internet. It directly compares email and postal methods of data collection. The results show a major advantage for email in terms of...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Author: Pete Comley
November 1, 1996
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Citation

Comley, P. (1996a, November 01). Internet surveys . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/internet-surveys-